We are integrating Open Bidding with our custom Google Ad Manager implementation. Open Bidding is a new bidding implementation which basically adds ad inventory from other ad networks into Google Ad Manager, without needing to modify anything else.
Google has enabled our network to be capable of using Open Bidding, and our first bidding provider is going to be InMobi.
Though, as this is yet something new and in a beta phase, you will have to manually apply to enable it in your child account on a per-app basis. Please, fill the following form if you would like to increase eCPM and fill rates by enabling bidding with InMobi:
If you have any questions about it, please just write them in this topic.