Some devices, I think the tablets, usually has camera to its up position, not to portrait, but to landscape. So, the image at surface component appears rotated 90 degrees, causing a great confusion at the screen.
Image attached, was captures of a Samsung Galaxy Note 12.2"
The object in the image was photographed in the vertical position, with the letters in their normal position. See that it appears rotated.
On the surface the image is distorted and rotated.
And after the image was captured, it was placed in an Image component, and appears rotated.