As you know, with 1.3C.0, we introduced two new ad networks with which we are partners.
Now Kodular has several ad networks available, but how to select the proper one?
This guide will help you picking the most suitable one for your app.
The following table is a small comparision between all ad networks, indepently of the ad type:
|Includes fallback ads||Includes fallback ads||Includes fallback ads||Includes fallback ads||Does not have extra ad networks||Does not have extra ad networks|
|Highest commission||Medium commission||Medium commission||Medium commission||Lowest commission||Lower commission|
|Medium fill rate||Lower fill rate||Higher fill rate||Lowest fill rate||Highest fill rate||Higher fill rate|
|Medium eCPM||Lower eCPM||Higher eCPM||Lowest eCPM||Higher eCPM||Highest eCPM|
|The largest advertiser audience||Offers products to purchase in the world largest store||A very personalized ads inventory||-||One of the largest ad companies providing high fill rates||Game focused adverts|
As you can see, companies focused only in advertising and mobile solutions are the best choice for you. Plus, the kind of support you will get will be much better, as it is not a giant company without a way to contact human support.
In my opinion, I would use Unity Ads to display Interstitials in strategic places of the app, as they provide an eCPM of around $6-$12.
And probably insert a banner in some screens where it wouldn’t nag the user experience.