Can we request approval on apps which are in development phase?

[Vinayrev (Vinay Revankar)]

“If your app is currently published on Google Play Store, or you plan to publish it in the future, please DO NOT REQUEST APPROVALS, as that system is ONLY for distribution outside that store (apps installed from Play Store can display ads without restrictions).”

Admob Approval System

Dear Koders, As you know, a few weeks ago we added an automatic content detector system to Admob components, in order to guarantee a safe development environment. This system detected whether an app had sensitive content which may violate Admob policies, and prevents some account suspensions. However, some users reported lag when requesting to show ads in their apps. This was because the requests needed to be made to our servers to detect which kind of content the app contained. And today w…

Found a post about it, thanks.