Need Some Guidance Regarding Adcolony GDPR

Hello I’ve Implemented Adcolony Ads In My Kodular All But Whenever Ads Occur This Message Pops


Can anyone please tell me how to fix this as there’s no option regarding gdpr in app setting or zone I’d not in my app :pray:

AdColony & GDPR

What is GDPR?

The General Data Protection Regulation (GDPR) (EU) 2016/679 is a European Union regulation law on data protection and privacy for all individuals that reside within the European Union. The GDPR also applies to how data is handled and controlled (more on that later) outside the EU when applicable.

Fundamentally, the GDPR is a set of rules designed to give EU citizens more control over their personal data. The legislation allows users gain access to and correct information that companies hold on them, including surveys, ad tracking, data collection, cookies, location data, and almost every other piece of a user’s “digital footprint”. It gives users the right to transfer their data to another organization. It requires companies to define how they keep data secure.

We’ve always taken user privacy seriously. GDPR continues to give us the opportunity to formalize our commitment to privacy within a robust legal framework. We go above and beyond the requirements of the European Union to offer the protections afforded by the GDPR internationally.

Is AdColony compliant with the GDPR?

Yes. AdColony continues to meet all the GDPR requirements globally for all our users, and we continue to take the steps necessary to ensure that AdColony and all our partners are compliant too.

How does GDPR affect AdColony?

Like most ad platforms, AdColony collects user data for the purposes of delivering targeted and relevant advertisements to mobile app users. In addition, we receive data passed to us through SDKs, SSPs, exchanges, attribution partners, and 3rd party data partners. Our compliance with GDPR continues to provide opportunities to clarify our relationships with data partners, streamline our data processing controls, and help data subjects understand and directly manage uses of their personal data.

What is AdColony doing to meet the GDPR requirements?

    • Controller Classification : As a Controller under GDPR classifications, we work with our advertiser and publisher partners to determine how data is processed based on agreed upon terms.
    • Data Protection : We have engaged ePrivacy Consult GmbH to help us with compliance and appointed one of their agents as our Data Protection Officer. ePrivacy is tasked with ensuring that AdColony is aware of and complies with its data protection responsibilities.
    • Legitimate Interest : AdColony will not request nor require consent from a user in order to display advertisements. We believe that our legitimate interest is appropriate given the value we bring to sustaining a healthy ecosystem amongst users, advertisers, and publishers after having conducted a legitimate interest assessment. Based on data collected, we will show ads to users that deliver the best user experience. By doing so, we allow users to enjoy their favorite apps free of charge while driving revenue for publishers and improving the effectiveness of advertiser campaigns. Moreover, we are fully supportive of the digital ad industry consent mechanisms and will continue to test consent mechanisms as potential alternative legal basis for processing. And where a valid consent is passed to AdColony, we will pass that consent on upstream.
    • Global Implementation : While GDPR rules apply only to data collected from European Union residents, we have decided to comply with GDPR at a global level–for every user in every country.
    • Personal Data : We will collect and process only non-sensitive data signals. Personal data will be pseudonymized and encrypted to maintain the privacy of the user. The data will be processed for standard advertising use cases: campaign operations; performance attribution and optimization; brand targeting; brand measurement; and on the AdColony Exchange.
    • Programmatic Signals : AdColony will adhere to the IAB’s GDPR Recommendations regarding supporting GDPR-relevant RTB signals. AdColony also support the IAB Transparency and Consent Framework (TCF) v2.0.
    • Sub-Processors : AdColony will maintain a list of all sub-processors on a password-protected website page.
    • Data Mapping : Our Personal Data Exchange (PDX) forces any calls of device ID and other personal data to be stripped of identifiable information before mapping to a new, anonymous device token.
    • Data Subject Rights : On the AdColony.com website, we will provide instructions for the user to: access their data collected by AdColony.; opt-out of future data collection by AdColony.; erase personal data collected by AdColony.; elect that personal data will not be stored by AdColony.; elect that personal data will not be processed by