Facebook Ads - Ad Requests Vs Fill Rate

The image shown above is mt revenue from Facebook ads of Kodular.

I have lot of doubts regarding the Ad requests
Filled, Fill rate, Impressions

My question is that If my app is filled 2138 times but I get impressions only 399

Why i it so?

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HI Friends
Please take some time to explain me this issue!

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This is because of 2 reasons mainly,
1.Lack of Ads in inventory
2.Inappropriate ads (Ads are there in inventory but not suited according to the user’s interests)

The best solution for this is u can use a block that when facebook ad (banner or interstitial) failed to load then load ad from another source/ad network

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Good idea
Thank you

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thanks if it helped you please do mark it as solution

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